Powerful Video Styles for Small Businesses

I want to share some of my favorite types of videos that my clients want and why they are useful for those clients. The main types of videos my clients want are customer testimonials, behind-the-scenes, and About Me videos. Keep reading below to find out why!

Customer Testimonials

Kicking things off is the customer testimonial video. Nothing is more powerful for your business than happy clients. If you have a customer who is happy with the service, product, or experience you have given them, you should think about a customer testimonial video! Other potential clients will have a chance to hear from someone in their shoes before they book. This is a powerful tool, don’t skip it!

Behind-the-Scenes

Behind-the-scenes videos are next up on the list. Often as business owners, what makes our businesses special often feels routine to us, but that exact routine is fascinating to a client. Showing off your process, workflow, and personality can be a huge tool for you in finding new clients. A behind-the-scenes video gives your future clients the opportunity to take a peek behind the curtain and feel like they are a part of the magic.

About Me

Finally, my favorite type of video for a business is the About Me video. It’s no secret that videos can be a powerful tool to capture audiences, and this type of video takes advantage of that. Instead of bullet points on a landing page, an About Me video allows you to speak directly to your potential clients and bring them along with you as you share your passion for your work.

Deciding to utilize video content is a big step for any business! Hopefully, this blog post showed some tangible options for you to jump in and decide it’s time to start using video content to market your business.